7 articles in this collection.
Written by Veethi Telang

Consent Explained


Don’t you just hate it when, one day, out of nowhere, you start receiving promotional mail upon promotional mail in your inbox? You try to trace its source, only to realize that you never actually signed up for any of it. WTF!

How in the hell did they know about you? How did they get your email address? Who knows what other information they have of yours?

The truth is this – your information was passed on to that seller through someone else you may have given your details to in the past – without your “consent”. Now, consent sounds like a heavy word, dunnit? After all, it’s a mere promotional email, and you could easily unsubscribe.

But, EU GDPR thinks otherwise. They say – it shouldn’t have had to come to that. And, quite honestly, we think so too.

According to the General Data Protection Regulation, the main idea behind “consent” is to give customers real choice and control on how their personal information will be used by a business and explicit purposes for which the business is using their information. And, yes – annoying promotional emails are just a tiny part of it.

Consent forms one of the six main legal grounds for the lawfulness of personal data processing. If you’re a business owner with a compelling client base, you need to get on the following three aspects, yesterday – asking, recording, and managing consents.

Now, all this brouhaha over consent does not mean that you go about asking your customers to sign a consensual document for activities that are essential to provide services to them.

To learn about how and where consent from customers is explicitly required, read our extensive blog. Apart from that, you will also discover how ConsentUp can help your business be GDPR compliant with utmost ease.