CartFog

16 articles in this collection.
Written by Veethi Telang

Understanding the Order Process in CartFog

Prerequisites:

What is CartFog?
Sales Funnel Explained
What are Upsells, Downsells, and Bonuses
How to Create a Digitally Downloadable Product in CartFog
How to Set the Pricing for your Product in CartFog
Managing your Product in CartFog
How to Link a CartFog Product to Your MemberFactory and CoachRack Sites
How to Create an Upsell or a Downsell in CartFog
How to Add Bonuses in CartFog
Setting Up a Client Area for Purchase Access on your Domain

“Erm, so, how does the upsell order page look like?”

“How will a customer reach my downsell’s sales page?”

“What about my bonus product?”

We get it. As fun as sales funnels are to envision, they can appear to be slightly overwhelming to execute. The more products you add, the longer it takes for the customer to reach the access page. But that’s not such a bad thing now, is it? You mint a lot of moolah along the process!

With CartFog, you’ve already won half the battle – created products, assigned upsells and downsells and bonuses, and even set up a client area. But, how does the entire sequence look like to the average customer?

Let’s prod your memory a little, based on all the products we’ve created in CartFog so far. This awesome flowchart explains the entire order process:

Comprende? As someone with quite a few products to offer, your ultimate aim should be to plug in as many offers before the customer reaches the Client Area Login Page. The more products they stumble upon along the process, the more likely you are to increase their cart value.

So, say, we fired up an email to our entire email list about our PDF product on 101 Tips to Lose Weight. Some interested folks click on the order link from the email itself, and reach CartFog’s order page where they’ll put in their payment details, get a “bonus” product that was attached to the main product, and click on Checkout.

Now, once they’ve clicked on Checkout, they’ll end up on the sales page of our upsell – our CoachRack course on Weight Loss Made Simple.

Note that there are two scenarios here now. See that red “Buy Now” button in the screenshot above? Clicking on it will take the customer to CartFog’s Checkout Page #2 where they’ll have to pay for the course.

If, on the other hand, they click on the blue “Nah, I’m good. Take me to my PDF purchase” button, they’ll end up on the sales page of our downsell – 7 Diet Tips that Burn Belly Fat. And, yet again, they will see a “Buy Now” button and a “No, thanks! I’m good” button on it.

Clicking on “Buy Now” on the downsell sales page will take them to CartFog Checkout Page #3. They make the payment ($25), and reach the Client Area login page. If, however, they decline this offer too, they’ll directly jump to the Client Area login page without having to checkout anything.

Psst… It’s important that you put both Buy & Skip buttons on your upsell and downsell sales pages for the customer to navigate to easily. If a customer isn’t interested in buying either, they’ll keep skipping the purchases, and reach the Client Area login page faster.

For the sake of this tutorial, let’s assume that your customer buys the upsell. This will take them to another checkout page by CartFog. Exhibit A:

Customer adds their details – again – and hits the green Checkout button. Off they go to the Client Area login page.

And… you already know what lies beyond this screen. The customer puts in the login details they received when they bought their first ever product from you via CartFog’s Checkout Page.

Clicking on Sign In will take them to their dashboard, from where, they can start accessing all the products they purchased during the order process.

Since our customer bought both our main PDF product and its upsell, the details will be shown on their dashboard under Order History.

See that? From here, they can access the main product, download its bonus, and by clicking on the Details button alongside the upsell name, they can access the course they just purchased.

All in all, the more products your customer purchases via CartFog, the longer the list gets. Now that you understand the whole order process of a customer, pick up a pen and paper, and start applying permutations and combinations to all your products to craft the perfect order sequence.