16 articles in this collection.
Written by Veethi Telang

How to Set the Pricing for your Product in CartFog


What is CartFog?
Sales Funnel Explained
What are Upsells, Downsells, and Bonuses
How to Create a Digitally Downloadable Product in CartFog

Hey-yo! Looks like you’ve successfully created your first product in CartFog. Good going! Now, comes the fun part – putting a price tag on it. All it takes is three key steps, and you’re all set to start charging your customers.

Step 1 Add Pricing
Step 2 Set up Payment Gateways
Step 3 Review Order Link

Without further ado, let’s get right to it!

In order to navigate to the pricing section, click on More from the purple tab at the top of your Sales Dashboard, and select Product Details.

FYI, there’s an alternate way of reaching your Sales Dashboard – Product List.

Click on Manage by hovering your cursor over the product (in this case, 101 Tips to Lose Weight), and ta-da – you’ll reach the Sales Dashboard, as shown above.

So, anyway, after selecting Product Details from the More dropdown menu, you will reach this stunning screen with a handful of tabs of its own. Don’t be intimidated by them yet – we’ve covered them in our tutorial here.

For now, select Pricing from the list of tabs, and we’re ready to nail Step 1.

Step 1: Add Pricing

How much do you plan on selling the PDF to your audience for? Enter that price in this step, and start charging! Unless, of course, you plan on offering this product as a lead magnet (which is usually free), in which case, you’ll need to keep the pricing as 0. The field’s mandatory, so, you can’t leave it empty.

The default Currency is set to US Dollars, but we have some 20+ other currency options on the plate (no kidding; even Polish Zloty and Czech Koruna). Go crazy!

Once your product makes a sale, you cannot change the currency. We know the fluctuating exchange rates can be hella tempting, but hey, that would be just… wrong, man.

Moving on to the two cute toggles you see alongside Price – Is One Time and Is Recurring. If you want peeps to pay you all at once, enable Is One Time.

Is Recurring, on the other hand, lets your buyers pay in the form of an ongoing subscription (or, you know, in case the price you set for your product is too high for them). So, yay installments!

Enabling this toggle opens up two additional fields viz. Stop After & Billing Frequency. Exhibit A:

Stop After defines the times after which the billing will stop. For example, if your product is worth $100, and you want to bill the user $20 five times, set the frequency to 5 times. Alternately, if you want to bill the user $50 twice, set it to 2 times.

Psst… did you know, you can set the Stop After frequency up to 365 times? Only that it would be kinda ridiculous for a product that’s just $100. Be wise about this setting so that you don’t end up wasting half your time on a calculator.

Onto the Billing Frequency – this field defines how frequently you’d want to bill your customers for your product. You know, just like an EMI works at regular intervals.

So, say, you’ve set the payment to be made 5 times. Through this field, you can set the regularity of the billing. 1 month? 2 months? 6 months? A whole goddamn year? Yep, we have a provision for it all (*adjusts sunglasses*)!

Last, but not the least, the Expire Product Access After field defines the duration post which your customers would no longer be able to access your product.

We’ve kept the default setting to Never Expire because we’re nice people, and want you to be as nice to your customers too. You’re welcome to change it though, you know, in case you’re selling a limited-period upgrade for a software.

And now, this is how the Pricing tab looks with all details filled in:

Hit Save, and you’re halfway through. Here comes Step 2!

Step 2: Enable Payment Gateways

To ensure that the money your customers pay you reaches you without any goofs, you need to select a payment gateway.

Currently, CartFog supports PayPal and Stripe, and we’re continuously adding more super gateways into the tool. Gotta receive those Polish Zloty in more ways than one!

So, after you’ve set a price for your product, you’ll need to navigate once again to the More dropdown menu on the top purple bar. Only this time, you will select Payment Gateways.

Done? This will take you to the Payment Gateways screen that looks like this:

Say, you want to enable PayPal. The Settings option alongside will open up a popup wherein you’ll have to add your PayPal email. Once done, simply turn on the Enable toggle.

Stripe, on the other hand, can be connected to your product by clicking on the Connect button alongside. This button redirects you to the Stripe website for app authorization. Here, you’ll have to enter some pretty important details about your business. Hit Enable and you’ll be set.

Wanna test?
Enable the Test Mode toggles for your chosen gateway and check if things are up to the mark! For PayPal testing, click here. For Stripe testing, click here.

Step 2 complete. And now, the moment we’ve all been waiting for…

Step 3: Review Order Link

Ready to see how the default checkout page looks like once you’ve set up the pricing for your PDF product on CartFog? Click on Order Links at the top right of your screen.

This will display a pop up with your product’s order link.

Click on the Order Link button here and up opens a new window that mimics a checkout page.

The left panel of the screen above will require the customers to put in their details, select a mode of payment, and click on Checkout to make the purchase.

The right panel, on the other hand, shows all the pricing details that we set up earlier, along with an empty Coupon Code field.

Yes… in case you were wondering, this order checkout page is completely customizable! We’ve covered it here in our tutorial on Checkout Designer. Start playing!

Thazall in this one, folks! In the upcoming tutorials, we’ll cover how to add more details about your product, prettify the page above, and learn the A-Z of your customer’s checkout process.

Got questions about your product? We’re all ears. Shoot us a mail on [email protected], and our agents of change will assist you.